VaulTea

Matupi 88 Forum

UX Specialist | 2020

Overview

Online platform dedicated to fostering community in Matupi, Myanmar.

Create a digital space that not only fosters cultural connections but also serves as a platform for addressing Myanmar's freedom and governance challenges.

Featuring secure member-only access, engaging multimedia discussions, and event calendars— tailored to empower and mobilize the community to amplify the voices of Myanmar's people in their quest for justice and governance reform.

Goal

matupi88forum.com

Creating an Empowering and Inclusive Digital Forum

Our primary goal as UX/UI designers for the Matupi 88 Forum is to develop a platform actively supports advocacy and cultural expression

  • Enhance User Engagement: Design an interface that is intuitive and inviting, encouraging users to actively participate in discussions, share content, and engage with the community

  • Ensure Accessibility: Make the forum accessible to all users, regardless of their technical skills or physical abilities, by implementing best practices in accessibility

  • Promote Safety and Privacy: Prioritize user safety and privacy through secure design practices, ensuring that all community interactions are protected

  • Foster Community Growth: Provide tools and features that support community building, such as private messaging, groups, and social sharing options

  • Support Multilingual Use: Accommodate a diverse user base by incorporating multiple language options, making the forum accessible to speakers of different languages prevalent within the Myanmar community

  • Enable Seamless Multimedia Integration: Allow users to easily share and engage with multimedia content, enhancing the richness of discussion and information exchange

Research

Approach

Understanding User Needs

  • Surveys and Interviews: Conduct surveys and interviews with potential users from the Myanmar community to gather insights on their needs, preferences, and frustrations with existing forums
    https://www.mmnog.net/
    Burmese Language and Culture Facebook Groups
    Reddit r/Myanmar

Key Aspects to Analyze

Community Engagement and Interaction

Participation Tools

User Generated Content

Event Integration

Content Management and Quality

Content Moderation

Diversity of Topics

Resource Accessibility

Technical Features and Accessibility

UI and UX

Accessibility Features

Mobile Compatibility

Security and Privacy

Data Protection

Privacy Settings

Support and Development

Community Support

Platform Evolution

Design

Approach

Discussion Tools
Design features that facilitate easy posting, commenting, and sharing of multimedia content to encourage active participation

Event Tracking and Notifications
Implement an intuitive system for users to track events and receive notifications, enhancing engagement without overwhelming them

Integration of Community Features

Accessibility Standards
International web accessibility standards, WCAG

Responsive Design
Consistent and accessible experience whether accessed via desktop, tablet, or smartphone.

Inclusive and Accessible Design

Visual Design and Branding

Aesthetic Appeal
Develop a visual style that reflects the cultural heritage of the Myanmar community, using colors, typography

Consistent Branding
Ensure that all elements of the forum reflect consistent branding to promote trust and recognition among users

Wireframing
Start with low-fidelity wireframes to layout the basic structure of the forum, focusing on usability and flow

Prototyping
Develop high-fidelity prototypes that incorporate visual elements and interactivity, allowing stakeholders and test (Figma)

Usability Testing
Conduct iterative testing sessions using the prototypes to gather user feedback and identify areas for improvement.
Adjust designs based on this feedback to fine-tune the user experience.

Iterative Design Process

Impact

  1. Hit 1K registered users within the first year

  2. 60% rise in daily active users in the first three months

  3. 75% of users reported improved understanding of Matupi culture

  4. 50% increase in cultural event attendance

Democracy Matupi